Orem, Utah — April 4, 2022- Pest control industry leader, Edge Pest Control, has announced its new name. Effective today, the company will be known as "Saela." This change comes as Saela looks toward the future, now more aligned with its mission and aspirations than ever before.
This decision is not the result of a sale, merger, or change in ownership. Instead, it is a proactive choice born out of the desire to give the company a name that authentically portrays what it is and aspires to be.
There will be no disruption in service, and customers will receive the same exceptional service they’ve come to expect. In addition to the new name, we can look forward to a fresh look, logo, website: saelapest.com, and an enhanced customer experience.
Saela stands out in the pest control industry. When Founder and CEO, Andrew Richardson, decided to rename the company, he searched for a name that would reflect what it had and would yet become.
After considering hundreds of names and working with one of the best marketing and advertising agencies in the nation,Richardson and his team chose the name "Saela,"an Old Norse word meaning "happiness." In Richardson's own words,
The name "Edge" doesn’t give us the runway we need to provide our customers and employees with the best experience possible. So, we are changing it to something that does.
We’re still us, simply better. Weare doubling down on what we value most and will continue to prioritize those values as we change our name and continue evolving.
Saela wants its customers to focus on what makes them happy, so they offer premium, worry-free pest control. The company also encourages its employees to live a little happier by providing valuable opportunities for their personal and professional development. This focus on happiness makes the name Saela and its meaning a fitting choice for the company.
Saela (formerly Edge), www.saelapest.com, is a pest control industry leader. Founded by Andrew Richardson in 2008, Saela was born out of Richardson's desire to create a company he could use to make customers' lives better and provide opportunities to employees. Salea has locationsin Colorado, Idaho, Illinois, Kansas, Missouri, Oregon, Tennessee, Texas, Utah, and Washington.